Well here it is - my second baby - after The Art of Pregnancy and Newborn I had several books that I wanted to work on. For time reasons, I decided to make this an eBook. Loaded with tons of information, and all of my studio secrets - this is a great read and resource for any level. If you are looking for ways to not only increase profits for your studio, but to get to know your clients and surround yourself with a supportive base, this is the document for you. More than dollars, I believe you must find a way to create a loyal customer base - one that wants to come to you because they like what your studio has to offer and they like YOU.
Our new eBook will be released Wednesday, January 23rd. You can pre purchased between now and Tuesday the 22nd at 25% off - $112.50
You can paypal to orders@anabrandt.com $112.50 or email us and we will invoice you.
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BOOK INTRO AND TABLE OF CONTENTS
One thing I know for sure, is that whether you are a new photographer – or an established photographer – you constantly need to market. Coming up with new ideas can be challenging and finding ways to bring your clients back can be tricky. Over the years I have found several product lines that I have been able to marry into my business – albeit some are Network Marketing companies. I have also found several programs and incentives to keep customers returning again and again. We have a client base of 1300 and 73 of those are current active baby planners. Within that 1300 number, about 500 return again and again for various programs and sessions throughout the year. I came to California 8 years ago without a single client and have built my studio to what it is today by using these programs. In this document, I will list all of the following programs in detail as to how we use them for our business. Short on cash? There are several ways to bring in plenty of cash in one day – as I did when one of these programs, brought in thousands in just a few days….
Marketing Programs
Advanced Session Sales
BCreative Workshops
Day to Remember Series – or Specialty Series – detail and results of our series
Personal Gift Certificate Program
Girls Night Out
Speaker Nights
The Trade Shows – which ones to be a part of (non photography)
The Baby Plan – how we make it work
The Best Times of the Year to do Promotions
Network Marketing Affiliations - how to use these programs without falling in the network marketing hole
Once Upon a Family
Heritage Makers
Michele Baratta
Planet Jill
Non Portrait Services
Scrapbooking Basics
Digital Photography 101
The Wedding Album – for non wedding studios
Keeping in Touch
The Blog
The Newsletter
Direct Mail
Outside Affiliations
Partnering
Working with Baby Stores or other Retail Environments
Working with Moms Groups
Must Have Offerings
Baby Décor
Books – the how and why and the pricing
Canvas Creations & too many ways to work with canvases
Gift Items
Personalization, Personalization, Personalization
The Printed Matter
Things to have on hand – whether it be postcards, rack cards, etc.
What When and How
But wait, you can’t do everything at once – baby steps – which to tackle first
And more….
You can paypal to orders@anabrandt.com $112.50 or email us and we will invoice you.
